What is Google Ads?
In our country, "Google" is largely preferred as the search engine. When you leave your website in professional hands, with the necessary software and SEO (Search Engine Optimization), you will rise to the top (page 1) in the Google search engine at the appropriate time.
So is this enough?
It's not quite enough. Because there are many companies doing the same job as you, and most of these companies are competing with you on the Google search engine.
What should you do in this situation? Appropriate advertising, of course! In today's advertising approach, "digital advertisements" for websites have gained great importance, considering the reach to the target audience and cost multipliers.
This is exactly where Google Ads comes into play. So what is this Google Ads?
Google Ads is a digital advertising service offered by Google to individuals or companies. You create the keywords that will trigger your appearance in searches, and you, as the advertiser, determine which text will appear in the ad. As a result, you create your promotion to your target audience with the budget you determine, and you pay only when your site is clicked with Cost Per Click (CPC).
Google Ads, today's digital advertising concept, has many advantages. These are:
* Low Cost, * Reaching the Target Audience, * Flexible Advertising Management, * Measurement.
Low Cost: You can manage or pause your ad daily with your predefined budget. In this way, you will not encounter high or surprising advertising costs.
For example: You set a daily limit of 25 TL for your 200 TL budget. When you pay 25 TL per day, your advertisement and therefore your payment will be stopped.
Reaching the Target Audience: By focusing on all or a part of your product/service, you can reach your target audience among searchers. For example, with the keyword “Decorative Stone” you can reach only those who are interested in decorative stone. Your ad will not be shown to those who search for "expensive stones" with various variations. Also time (12.00-20.00) or geographical (All Türkiye, Izmir, Aegean Region) region etc. You can impose more specific restrictions on reaching the target audience with the options.
In short, Keyword Optimization, time planning, geolocation planning, etc. Your ad created with the tools will be shown only to your target audience by Google.
Flexible Ad Management: You can change keywords and ad text and stop your campaign or ad at any time.
Managing cost and target audience is at your fingertips! And whenever you want.
Measurement: You can measure how many people viewed you by clicking on which ad group or which keyword, and how many people reached your product/service target in the advertisement (sales, viewing the communication, sending the form, etc.), including date information. In this way, you will learn the important points that ensure sales or visibility of your product/service.
You can also make necessary edits to your keywords or texts, and indirectly improve the appearance, content, information, etc. on your website. You can make improvements on these issues.
As a result, we can say that if you say "I am on the web" and aim for the top positions in searches, it will be greatly beneficial for you to try Google AdWords.