Changing Your Logo?

Changing the Logo?

Logos, like everything else, get their share from Heraclitus's saying, "The only thing that does not change is change itself." You want to renew your logo that you think no longer reflects your line; However, if you think that your customer base will not welcome this, we recommend that you read our article until the end.

It is normal for companies' goals, ideals, claims and discourses to change over time. Almost all developing and promising companies are going through this change process. Being aware of the change that follows the development by the customer directly contributes to the future success of the company. At this point, the first place where the internal change is reflected externally is the logos defined as the "face of the companies".

“Changing the logo?” Are you one of those who are worried?

Although logo changes may be seen as breaking the mold and/or starting from scratch for some, when done by the right person at the right time, it is very important as it reflects the current style of the company. For example, you have grown up and started doing business abroad, but your logo is the same as it was designed in the year you were first established. Put yourself in your potential customers' shoes and think a little: Could you imagine this company with its old-style logo doing such great things?

If a line, emblem or color in your logo has sentimental value for you, it is highly likely that you will be one of those who wonder whether to change the logo at this point. What you should not forget is that you can transfer your spiritual values ​​to your new logo. A designer who is an expert in his field can either blend your old logo with your new ideas or help you gain new values ​​by designing a brand new logo from scratch.

If you are still asking the question, "Changing your logo?", the innovations in the logos of the world's giants may relieve your concern: Many well-established institutions have changed their logos many times over time, even though they are known worldwide. Türk Telekom, Instagram, Avea, YouTube, Google, Reebok, Beko can be given as examples of these institutions that have recently changed their logo without asking the worrying question of whether to change their logo. The change in the logos of these companies/brands, which are considered world giants, did not hinder the success of the companies, on the contrary, it accurately reflected their innovative structures, changing perspectives and developments in parallel with technology.

Time for Renewal!

Don't be afraid to change your logo! Just as you don't just renew one of your shoes even though both of them are worn out, your views, stance, claim, field of activity, etc. If your logo is a thing of the past while your features keep up with the times, change it and add success to your successes!