Çimstone
The brand that gave quartz surfaces their name returns to the field.
Çimstone, the brand synonymous with quartz countertops, needed a communication strategy that would reaffirm its industry strength, bring it back to the digital arena with impact and give it a renewed identity.
If it’s a countertop, make it Çimstone.
Kitchen and bathroom countertops are purchases people make only once or twice, expecting them to last for years. We built our strategy around this insight and empathised with customers who wanted the best, most reliable and best-known choice. With the message “If it’s a countertop, make it Çimstone”, the brand strengthened its position through powerful communication and continues to be a lifelong companion in people’s homes.
