Operating since 1992 in the fields of textile auxiliary chemicals, detergent and cosmetic chemicals, industrial adhesives, and metal chemicals, Ersa Kimya had established a strong position thanks to its robust supply network, industry experience, and reliable business practices. However, it needed a brand identity that would reflect its strength and corporate culture.

Times are changing—meet the new Ersa.

We’ve come this far through our success, by keeping our promises, and through the solutions we offer our customers. Now it was time to make these achievements visible. At İnce Fikirler, we approached Ersa’s rebranding process not merely as a logo change, but as a story of transformation.

We implemented a renewal strategy across every aspect—from brand identity to communication style, and from employer branding to corporate culture. We created a brand stance that aligns with the expectations of the new generation, embraces change, and looks to the future with confidence. Because strong brands don’t just keep up with change—they become part of it.

With its new identity, Ersa Kimya has become a brand that builds stronger bonds with its customers, employees, suppliers, and stakeholders, makes its corporate culture visible, and stands out in its industry. Today, drawing strength from its rich history, it continues to move forward toward the future with greater confidence.