Karlamin, which possesses strong production capacity in the manufacture of plywood for flooring and veneer, was engaged in significant partnerships both domestically and internationally. However, it was unable to adequately reflect its quality and production capabilities through its existing brand identity, nor could it establish the perception it deserved in the global market.

We are known for our quality

Taking into account the expectations of the European market, we reimagined Karlamin’s brand identity. By creating a simpler, stronger communication style that resonates on an international scale, we made the brand’s commitment to quality visible.

We redesigned the entire process, from brand positioning to visual identity. We transformed Karlamin’s production capabilities, quality control approach, and commitment to reliable service into the brand’s core message.