Correct Diagnosis and Rapid Solution for Communication Issue!
Wishing to gather 7 medical centres in its organisation under the same single roof, Metropol Sağlık Grubu needed a strong medical group communication in İzmir.
To come to the forefront in a sector where an intense competition was experienced required a strong strategic planning. We planned to draw all attention on us in a short time while gathering 7 medical centres recognised and preferred by its target group under the same single roof.
To come to the forefront in a sector where an intense competition was experienced required a strong strategic planning. We planned to draw all attention on us in a short time while gathering 7 medical centres recognised and preferred by its target group under the same single roof. Unlike our competitors that praise their medical centres, physicians and technologies, we started by seeing the essence of the matter. Metropol was a brand which spoke of health and cared for the human and public health. We placed its special service approach in the base of the brand positioning which takes correct diagnosis, rapid action and effective treatment methods as a basis. Through its brand-new logo, motto, corporate identity, brand image, strategy and communication works, Metropol Sağlık Grubu speaks of health and causes health to be spoken through its centres positioned all over İzmir.